Our Hair Serum combines powerful anti-aging and grey reversal properties, delivering a concentrated dose of nourishment that helps combat hair loss and restore youthful vitality.

Apply Shampoo – Wet hair, dispense a generous amount and focus on your scalp

Massage – Work into a rich lather and let the formula cleanse and deliver nutrients to roots.

Rinse – Rinse thoroughly and, if you have buildup or oily scalp, repeat for a deeper cleanse
Follow with Avjou Researche™ Vitamin Mask for best results.
Every wash supports healthier hair with clean ingredients, real science and visible results.
Gentle Cleanse
Helps prevent hair loss + strengthens strands
Balances the scalp microbiome
Clean ingredients
Cruelty-free + sulfate-free
Color safe + keratin safe
Avjou Researche® is the result of over two years of development alongside a leading cosmetic chemist and its founder, celebrity hairstylist Golnaz Avjou, who brings more than eighteen years of professional experience.
Every step of the formulation process was intentional, ensuring the use of only high-active, performance-driven ingredients chosen for their ability to deliver real, visible results.
Gently cleanse without stripping moisture.
Strengthen strands, reduce breakage, improve elasticity.
Antioxidant rich, soothe the scalp and boost shine.
Supports longer follicle life & less thinning. Amino Acids & Zinc – Reinforce root strength and hair resilience.
“The effect of losing your hair is already emotionally painful, but greying at the same time compounds the issue and feels even more devastating. I knew I needed to make a difference, so I set out to create a brand that would tackle both challenges at once.
— Golnaz Avjou, Founder
A clean, high-performance shampoo designed to cleanse gently, support scalp health, and strengthen hair from root to ends.
Sulfate-free cleansing that removes buildup without drying or fading color.
Reinforce weakened strands while locking in hydration for smooth, resilient hair.
Antioxidant-rich botanicals that support a healthy scalp and fuller-looking hair.
Soothes and hydrates the scalp for lasting comfort.
Help strengthen hair, boost softness and shine, and reduce the look of breakage.
Marshmallow root, calendula, olive leaf, and ginkgo help nourish the scalp and support overall hair health.
Combine our expert formulations for ultimate scalp and hair health.
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Our Hair Serum combines powerful anti-aging and grey reversal properties, delivering a concentrated dose of nourishment that helps combat hair loss and restore youthful vitality.
Our Signature Shampoo is formulated to cleanse deeply while providing essential nutrients that restore your hair’s natural strength and shine.
This intensive treatment mask is enriched with vitamins and natural extracts to rejuvenate your hair from root to tip, leaving it silky smooth and revitalized.